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You are "A brand".

Whether you're aiming for a new job, seeking a promotion, or navigating the complexities of personal relationships, your success hinges on your ability to make others recognise your unique value.

Everyone has a reputation. It's what people think of you based on your actions, how you communicate, and the relationships you build at work. Imagine if you asked your colleagues to describe you—they might mention your warmth and collaboration skills or that you sometimes run late but excel at prioritizing tasks. Your reputation is essentially the opinions others form about you from your everyday actions.

Now, your personal brand is a bit different. Unlike your reputation, it's intentional and crafted by you. While your reputation is about credibility, your personal brand is about how you want people to see you and the values you want to showcase.

The good news is, you have the power to shape your personal brand. By aligning your intentions with your actions, you can change your decisions and behaviors to influence how others perceive you. This isn't just about creating a positive image; it's about making a connection—both emotionally and intellectually—with the image you want to portray. When your personal brand aligns with the opportunities you're after, you're more likely to achieve them.

In the Harvard Business Review article, "A New Approach to Building Your Personal Brand," Jill Avery and Rachel Greenwald shed light on the intentional and strategic practice of creating a personal brand.

Let's explore the seven steps they outline to help you craft a compelling and authentic personal brand that resonates with others.


1. Define Your Purpose.

The foundation of a strong personal brand lies in a clear understanding of your purpose. Explore your mission, passion, and strengths, and consider whom you want to make a difference to and how. By defining your purpose, you set the stage for a brand that reflects your authentic self.

2. Audit Your Personal Brand Equity.

Take stock of your personal brand equity by cataloging your credentials, conducting a self-assessment, and researching how others perceive you. This step is crucial for understanding your current standing and identifying areas for improvement.

"Your personal brand is not just what you say; it's how you carry yourself in every social interaction"

3. Construct Your Personal Narrative.

Crafting a compelling personal brand involves telling your story in a way that is memorable and resonant. Identify key stories that convey your brand effectively, highlighting your unique experiences and accomplishments that set you apart.

4. Embody Your Brand.

Pay attention to the messages you're sending through your actions, ensuring they align with the image

you want to portray.

5. Communicate Your Brand.

Once you've defined and embodied your brand, it's time to communicate it effectively. Utilise various channels such as speeches, social media, and the press to convey your brand message authentically and consistently.

6. Socialise Your Brand.

Leverage the power of influential connections to amplify your brand. Get key individuals to share your stories, expanding your reach and reinforcing the positive perception of your personal brand.

7. Reevaluate and Adjust.

Building a personal brand is an ongoing process. Conduct an annual audit to identify any deficits that need addressing and strengths that can be further emphasized. Regular evaluation ensures your personal brand remains relevant and impactful.

Are you ready to get started?

Discovering and showcasing your personal brand is an exciting journey that goes beyond just managing how you're seen; it's about highlighting your unique skills. Follow the seven strategic steps outlined by Avery and Greenwald to become a pro at personal branding.

Download our Personal Branding Template and Audit at See You Next Tuesday. Your intentional brand starts now, and the team at See You Next Tuesday is only one click away, offering a free 30-minute consultation call to help you shape a compelling story for your success. Boost your presence; click here to download the template and kickstart your transformative journey!


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