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Tuesday Thoughts

Here we post and share our thoughts and other recourses that we think you might be interested in as a business owner or future entrepreneur.



Empowering Nordic Women in the Creative Industry:

The Vision Behind See You Next Tuesday Studio’s Community Platform


In today’s rapidly evolving creative landscape, women in the Nordics are emerging as pioneers in design, marketing, tech, and entrepreneurship. But despite progress, the journey to a truly inclusive and equitable industry remains unfinished. In response, See You Next Tuesday Studio is launching a unique community platform to support, connect, and empower women and non-binary creatives across the Nordic region, from Sweden to the Faroe Islands. 


We envision a space where women can not only showcase their expertise and experience but also find collaborators, business partners, and clients, an ecosystem for growth, connection, and opportunity. 

Here’s why See You Next Tuesday’s community platform is essential and how we hope it will transform and connect women and non-binary creatives around the Nordics.



Historically, creative industries have been male-dominated, which often means women have to work harder to be heard and recognised.


Bridging Gaps and Creating Space for Growth.


Our mission is to create a supportive, inclusive space that breaks down barriers in an industry still dominated by outdated norms. Creative industries should be places where everyone’s ideas are heard and valued. Through this platform, we’re not just fostering creativity; we’re empowering the next wave of female leadership in design and marketing. We’re pushing for a future where equality and inclusivity are the baseline, not the exception.


Historically, creative industries have been male-dominated, which often means women have to work harder to be heard and recognised. Studies show that representation is improving, but barriers still persist. By fostering connections within this community, we’re helping bridge these gaps, allowing women from every corner of the Nordics to connect, mentor, and empower each other. Whether you’re looking for a mentor, a business partner, or even a new friend, See You Next Tuesday’s community is here to help you thrive.



Amplifying Diverse Voices Across the Nordics


The Nordic region is known for embracing progressive values, yet there’s still much room to grow in terms of diversity and inclusivity in creative industries. Research on diversity in the Nordics shows that while strides have been made, there’s more work to be done. Through See You Next Tuesday, we’re building a network that showcases and amplifies diverse voices, helping companies and individuals discover the wealth of untapped creative talent within the Nordics.


We are building our platform with a “Myspace meets LinkedIn” functionality to make this vision a reality. With it, members can showcase portfolios, connect with other creatives, and, importantly, reach potential clients. 


This functionality enables businesses to discover and recruit individual creatives or build consultant teams tailored to their needs, a true recruiting tool designed to foster diverse, innovative teams that businesses are missing out on.



Check out our merch on Instagram, there is more on the way.



Mentorship, Resources, and Real Support


Co-creation and mentorship is one of our core pillars, as we believe guidance from those who’ve walked similar paths can be transformative.


Studies show that mentorship is particularly valuable in helping women advance in fields where they are underrepresented. Women face unique challenges in creative industries, and mentorship can make a profound difference. By offering workshops, resources, and events tailored to the needs of our community, we’re creating a practical support system that equips our members to succeed.


In addition to mentorship, we’ll provide resources and opportunities for members to build their skill sets and grow professionally. Whether it’s mastering the latest design software, building a client-ready portfolio, or learning how to pitch projects, our platform provides everything needed to overcome industry barriers and carve out a unique path in the creative world.



Fighting Stereotypes and Building a Culture of Inclusivity


Too often, creative industries limit women’s potential with outdated stereotypes and roles. Our platform aims to dismantle these norms, cultivating a culture where everyone can bring their full selves to the table. Data on gender roles in creative industries reveals that stereotypes still influence hiring and project assignments, creating barriers to inclusivity.


This is not only about empowering individuals but also about fostering an industry-wide culture of diversity and inclusivity.


Through open conversations about gender equality, inclusivity, and fair compensation, we’re creating a platform where members can grow without constraints. It’s a space where women can challenge norms, express themselves authentically, and know they’re part of a community that values them for who they are.


Shaping the Future of the Nordic Creative Industry


We’re building something more than just a network. See You Next Tuesday’s platform is a movement to ensure that the next generation of Nordic creatives enters an industry that’s more inclusive and equitable than ever before. By supporting women and non-binary individuals in their professional journeys, we’re collectively shaping a brighter future for the creative sector as a whole.


Our mission is to build an industry where every voice matters, every perspective is valued, and every individual has the support and resources to thrive. As our community grows, we look forward to inspiring meaningful change not only within creative circles but across all industries.




Join the CUNT, not the CULT!


If you’re a creative professional in the Nordics who’s ready to be part of a bold, supportive community, See You Next Tuesday Studio invites you to join us. Together, we’ll break down barriers, foster collaboration, and build an industry where inclusivity isn’t the exception but the norm. Join us here!  Be part of See You Next Tuesday, where women in the Nordics lead with creativity, confidence, and collaboration. We are also looking for any financial support from independent investors or other businesses that want to support equality and inclusivity with our aim to build and expand our creative community platform. If you have any questions, our email is here: hello@seeyounexttuesday.studio

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Updated: Jan 18, 2024

Should you focus on one or the other?


Achieving success in marketing requires a strategic blend of performance and brand marketing, each offering unique merits for short-term revenue and long-term brand growth.

 

But keep in mind before embarking on any marketing initiatives, founders and business owners must prioritize the development of a robust brand identity and align their visuals with their brand character. Without a clear understanding of who you are, where your audience are to be found, and how to communicate with them, any marketing effort becomes a wasted investment.


Picture source: Pexels.com


In this blog post, we delve into the core of both Performance Marketing and Brand Marketing and how both strategies can be combined for optimal results.


What is Performance Marketing and what are the pros and cons?


Performance marketing adopts a data-driven strategy to target customers and drive sales. Leveraging various digital channels, including PPC (Paid Per Click) advertising, social media, influencer marketing, email marketing, ad retargeting, and SEO, it delivers immediate and trackable results. The digital nature of performance marketing enables data-driven optimisation, such as split testing in email campaigns, to enhance overall effectiveness.


  • Pro: Works throughout the customer's journey, converting interest into sales. For example, sequential storytelling through emails can guide leads from the top to the bottom of the funnel.

  • Con: Requires unique ads for each stage of the customer journey, contributing to ad spend uncertainty and difficulty in measuring the impact of top-of-funnel ads.

  • Pro: PPC campaigns offer a direct connection between ads and purchases, allowing for precise measurement and adjustments based on real-time data.

  • Con: PPC advertising can be expensive, particularly with high-cost keywords, leading to a quick depletion of the budget, and the results are short-term.

What are the pros and cons of Brand Marketing?

Brand marketing centers on cultivating enduring relationships with customers, targeting the total addressable market (TAM). While challenging for performance marketers due to the lack of a direct data connection, brand building focuses on long-lasting impact. Tactics include consistent branding across channels, customer-focused apps, enhanced customer service, social media engagement, and multimedia advertisements.

 

  • Pro: Builds strong brand recognition, making your company more appealing to buyers who prefer products from trusted brands.

  • Pro: Long-term brand awareness leads to sustained business success. While it takes time, the results are enduring, creating a trustworthy brand name.

  • Con: Difficulty in pinpointing the exact element contributing to success, making it challenging to replicate results in future campaigns.

  • Pro: Brand marketing can also boost short-term results, contributing to both immediate and long-term business success.



One strategy isn’t better than the other, by integrating the immediacy of performance marketing and the longevity of brand marketing, you get a powerful approach for both short-term gains and sustained brand growth.



Finding the right Balance is the key.


McKinsey points out that the industry has developed a dual personality, relying on both traditional and data-driven approaches. Focusing solely on one strategy can lead to a skewed perspective, such as a brand marketing plan overlooking valuable opportunities. Combining brand marketing and performance marketing within your channel strategy, as recommended by McKinsey, has shown to yield superior results.

 

According to McKinsey, it's time to shift from the dichotomy of performance marketing vs. brand marketing and instead strive to find the right balance. Researchers Binet & Field contribute valuable insights, suggesting a balanced allocation of resources with a 60-40 rule — spending 60% on brand building and 40% on performance marketing campaigns. While the exact ratio may vary across industries, this approach underscores the importance of integrating both strategies for maximum effectiveness.


In essence, the key takeaway is that a full-funnel approach, harvesting existing demand through performance marketing while simultaneously planting seeds for the future through brand building, is vital for sustained business success.


Do you want to know more?

Are you interested in knowing more about Performance Marketing and how our team of strategists at See you next Tuesday Studio combine both strategies? Or are you interested in learning how you can implement our approach?



Visit our website here and book a free consultation call.




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Writer's picture: BarabraBarabra

Whether you're aiming for a new job, seeking a promotion, or navigating the complexities of personal relationships, your success hinges on your ability to make others recognise your unique value.






Everyone has a reputation. It's what people think of you based on your actions, how you communicate, and the relationships you build at work. Imagine if you asked your colleagues to describe you—they might mention your warmth and collaboration skills or that you sometimes run late but excel at prioritizing tasks. Your reputation is essentially the opinions others form about you from your everyday actions.


Now, your personal brand is a bit different. Unlike your reputation, it's intentional and crafted by you. While your reputation is about credibility, your personal brand is about how you want people to see you and the values you want to showcase.


The good news is, you have the power to shape your personal brand. By aligning your intentions with your actions, you can change your decisions and behaviors to influence how others perceive you. This isn't just about creating a positive image; it's about making a connection—both emotionally and intellectually—with the image you want to portray. When your personal brand aligns with the opportunities you're after, you're more likely to achieve them.


In the Harvard Business Review article, "A New Approach to Building Your Personal Brand," Jill Avery and Rachel Greenwald shed light on the intentional and strategic practice of creating a personal brand.


Let's explore the seven steps they outline to help you craft a compelling and authentic personal brand that resonates with others.

 


1. Define Your Purpose.


The foundation of a strong personal brand lies in a clear understanding of your purpose. Explore your mission, passion, and strengths, and consider whom you want to make a difference to and how. By defining your purpose, you set the stage for a brand that reflects your authentic self.


2. Audit Your Personal Brand Equity.


Take stock of your personal brand equity by cataloging your credentials, conducting a self-assessment, and researching how others perceive you. This step is crucial for understanding your current standing and identifying areas for improvement.



"Your personal brand is not just what you say; it's how you carry yourself in every social interaction"



3. Construct Your Personal Narrative.


Crafting a compelling personal brand involves telling your story in a way that is memorable and resonant. Identify key stories that convey your brand effectively, highlighting your unique experiences and accomplishments that set you apart.


4. Embody Your Brand.


Pay attention to the messages you're sending through your actions, ensuring they align with the image

you want to portray.


5. Communicate Your Brand.


Once you've defined and embodied your brand, it's time to communicate it effectively. Utilise various channels such as speeches, social media, and the press to convey your brand message authentically and consistently.


6. Socialise Your Brand.

Leverage the power of influential connections to amplify your brand. Get key individuals to share your stories, expanding your reach and reinforcing the positive perception of your personal brand.


7. Reevaluate and Adjust.

Building a personal brand is an ongoing process. Conduct an annual audit to identify any deficits that need addressing and strengths that can be further emphasized. Regular evaluation ensures your personal brand remains relevant and impactful.



Are you ready to get started?


Discovering and showcasing your personal brand is an exciting journey that goes beyond just managing how you're seen; it's about highlighting your unique skills. Follow the seven strategic steps outlined by Avery and Greenwald to become a pro at personal branding.


Download our Personal Branding Template and Audit at See You Next Tuesday. Your intentional brand starts now, and the team at See You Next Tuesday is only one click away, offering a free 30-minute consultation call to help you shape a compelling story for your success. Boost your presence; click here to download the template and kickstart your transformative journey!




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