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My name is Barabra,
I help businesses develop strong brands, attract the right audience, and invest their budgets wisely.

That's what they said

Barabra has been an invaluable creative and strategic partner in our innovation work. She played a central role in shaping several of our ventures, including Pleasa and Beny Local, leading their brand identities, visual systems, websites, and marketing strategies with exceptional clarity and creativity. Her strategic thinking helped position Beny Local as one of Sweden’s leading providers of bicycles as an employee-benefit. Barbara is sharp, reliable, and understands
both creativity and business, a rare combination.

Andreas Goldman, CEO | How Soon Is Now Innovations

Read all about
my skill set
& experties

I bring a wide range of skill sets which enables me to take on many types of creative and strategic projects, from ideation and strategy to hands on design and art direction and then closing the circle with data driven marketing.

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Art Direction &

Content Creation

I bring over a decade of experience creating visual worlds for brands across digital, print, motion, and experiential touchpoints.

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Growth Strategy & Data Driven Marketing

I help founders build their businesses from the ground up with strategic brand foundations that support long-term growth. From defining core identity, positioning, and tone of voice to developing audience-informed messaging frameworks, I ensure the brand connects with its ideal customers

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Branding & Business Development

I connect business & brand strategy to develop a go-to-market plan. My approach blends creativity with data, enabling businesses to make informed decisions, optimise performance, and avoid wasted spend.

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Project Management

& Team Leadership

With years of experience as an Art Director as well as running my own studio and guiding clients through complex creative processes, I excel in stakeholder communication, project ownership, and team collaboration.

Proficient in these tools & platforms 

Creative Tools

  • Adobe Creative Suite

  • Figma

  • Sketch

  • DaVinci Resolve

Ai Tools

  • Midjourney

  • ChatGPT

  • Gemini

  • Nano Banana

  • Veo 3.1

  • Adobe Firefly

  • Runway

  • Perplexity

Marketing & Analytics

  • Google Analytics

  • Google Ads

  • Meta Ads (Facebook & Instagram)

  • Hotjar

Collaboration, PM & CRM

  • Miro

  • Notion

  • Google Workspace

  • ClickUp

  • Asana

  • HubSpot

CONNECT

LinkedIn

GET IN TOUCH

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